Ecological Rationality: Fast-and-Frugal Heuristics for Managerial Decision Making under Uncertainty
نویسندگان
چکیده
منابع مشابه
Rationality, Logic and Fast and Frugal Heuristics
Gigerenzer et his co-workers make some bold and striking claims about the relation between the fast and frugal heuristics discussed in their book and the traditional norms of rationality provided by deductive logic and probability theory. We are told, for example, that fast and frugal heuristics such as TAKE THE BEST replace "the multiple coherence criteria stemming from the laws of logic and p...
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The Naturalistic Decision Making (NDM) addresses how human decision makers can deal with constraints of time and information. In general, NDM theories are consistent with expert decision making but tend to be very general, referring to broad categories of cognitive processes such as recognition, pattern matching, and mental simulation, without explaining exactly how these processes are performe...
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Managerial decision-making and rationality are impacted and influenced by perceptual processes. This essay seeks to critically analyse and discuss perceptual processes as pivotal in any decision-making endeavour. Its importance is briefly discussed with particular emphasis placed on ways in which certain differences or biases in perception may have on individuals’ understanding of reality as we...
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ژورنال
عنوان ژورنال: Academy of Management Journal
سال: 2019
ISSN: 0001-4273,1948-0989
DOI: 10.5465/amj.2018.0172